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Nomenclature Culture

If you’ve read a blog post or two of mine you might pick up that I like words. I like word play and also the history of words. Scrabble was a family favourite and my Mom (Chris’ Grandma) loved to play although she was ‘creative’ with some words she would put down on the board. ‘I’m sure this is a word’, she would say with a devious twinkle in her eye. In the days before Google, that was an easier path! We had many laughs about those games and Chris, Max and other grandkids were learning all the while.

Nomenclature is a body of names in a particular field and really a systematic approach for definition and creation of terms. The fields of medicine and geography are some leading examples. In essence it allows a broad group of people to speak the same language even if they don’t speak the same language. This kind of systematic coding allows for quicker digestion and understanding which builds on communication.

I believe there is a lot of cross over from scientific thinking like this into the business/management world as well as personal and family development. For example, if an airline starts to refer to ‘passengers’ as ‘customers’, this can evoke an entirely different view of who and what that entity is. You can see in this simple example it FORCES the viewpoint of humanity into what previous nomenclature would have categorized as a more functional asset without evoking the same emotion.

The nomenclature of a family or business is the approach to the creation and use of language that builds culture over time.

Words have never been more powerful. Why? Words force you to associate meaning with that word and from that meaning comes emotion and from that emotion comes action. In these times of worldwide stress we may feel less than able to invoke change. That’s not true. With every ‘thank you’, quick reach out or touch base with a friend, support to a community group or other form of specifically chosen word and deed we are imposing a more positive nomenclature into the fabric of our network. That in turn creates a ripple effect.

I’ve been both on the receiving and giving end and it is powerful. When Chris passed there was an avalanche of support (words and actions) for our family. Words are powerful. The use of a specific body of words that are positive and thankful and sincere in intent, ignites understanding, emotion and action – and is the true power of communication – regardless of language.

Ok – way too deep. Probably too much coffee on a rainy Sunday morning. I’m going back to watching some NHL playoff hockey in August where key nomenclature includes PIM, Penalty Box (Sin Bin) and GAA. Have a great week.

By Randy Friesen

Randy Friesen is a business strategist, manager and educator based in Vancouver, BC and Detroit, Michigan. He is also a husband and father. He loves the creative process and is active in creating art and music.

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