Over Christmas I had a bit more time to look at some history and came across this article featuring a quote from Chris. I love the comments about team.
Funny story leading up to this tournie. The team was raising funds to go to Calgary and had received the ‘ok’ to stand in front of certain liquor stores with jerseys on and request donations via a donation bucket. (don’t ask why…it was easier than a car wash I guess…!)
Anyways, Chris and his buddy Brett Dobray were at a store and I noticed that they would get some people stopping and donating, but many would pass on by. That is to be expected. Lacrosse is a growing sport and people didn’t have an emotional connection as they might with hockey.
I had a marketing thought.
I made up some signs that said, ‘help us beat Calgary’ and ‘we’ll bodycheck an Albertan for $10’. You should have seen the difference! People were stopping….and donating and donating some more. It was incredible.
What was the difference?
All of a sudden there was an emotional connection. In BC, people love (usually in good nature) to bash Albertans! Hey, when we’re out of the country we’re all brothers and sisters! It’s like a brotherly competition…just watch the Canucks and Calgary or Edmonton and you get the rivalry. It was just amazing to see people engage emotionally and then with their wallets as they connected with the BC vs Alberta challenge. All of a sudden they felt like THEY were going to be playing simply by donating $10 or $20 bucks.
The boys loved that story and that experience…seeing how words and approach could make such a difference.
Secondly, those boys DID play for everyone of those donors and played their hearts out, winning gold, with 6 members of that team representing BC nationally later that summer.
Here’s the full story:
The Langley Thunder Bantam A1’s traveled to Calgary over the Canada Day weekend. Forget bull riding at the Stampede, they were there for some hard hitting, fast paced box lacrosse action. Perhaps the actual thunder storm on Saturday night was a good omen for the Thunder, as the young men (just completed grade seven and eight) took on competition from all over Western Canada.
Chris Friesen, the team captain stated, “We have been working hard at team play. Working for each other and working together. I think we did that throughout this tournament and the results we achieved were excellent”.